Two products get called "homeowner leads," and they differ by 100x. Knowing which one you're quoted is most of the game.
A consumer filled out a "free quote" form, and that single form is sold to several contractors at once. Warm, but you're racing everyone else who bought it, and the price means a bad month of leads can cost a truck payment.
A likely-homeowner list is the underlying market itself: every qualifying household in a county, exclusive to you, at pennies per name. Our records run $0.11-$0.26 depending on freshness and enrichment (neighborhood income, home value), with a $10 minimum order and volume discounts from 5,000 records up. A thousand exclusive households cost less than four shared leads.
Mail and canvassing programs need list data — the cost per door is what makes the math work. Emergency-repair advertising suits per-lead buying. Most growing shops run both: the list as the always-on pipeline, paid leads to fill slow weeks. Check your county's live count on the county pages — free sample before you buy.
HomeLoom sells public-record likely-homeowner data for home-services businesses. Buyers are responsible for TCPA/DNC compliance on their own outreach.